The online marketers often get confused between sales writing and content writing. Merging these two different disciplines into one copy robs the article of its effectiveness, confusing the readers. So for the article to be successful online, it is absolutely necessary that these two different types of writing are identified and not mixed up in the same piece of writing.

Hiring expertise of a content writing company for your website can help you strike a perfect balance between the above mentioned styles of writing. Meanwhile, these following tips by HG Nadel can be a stepping stone to find a balance between sales writing and content writing:

Incorporating Sales Content

In a promotional article, it is advisable to keep sales or the pre-sales talk to a minimum. Content writing services have stressed on the fact that the purpose of such an article is certainly not to sell the product or service to the consumers right away. However, you can incorporate few aspects of pre-sales into the promotional article to lure users to click on your website but ensure that it is not the highlight of the article.

The sales copy should be saved for the landing page of the website. The main point of a promotional article is to convince the reader to click and visit your website with a peaked interest in possible purchase or subscription. Instead of working on a sales copy, your article should have flow and readability, and should be able to generate interest among potential consumers.

How to Pre-sell

Any article has a basic structure – introduction, then discussion on the topic or problem presented in the introduction and the concluding argument. In the case of a promotional article, the first section should introduce a problem or a situation or an opportunity.

The second part of the article should explore the mentioned situation and talk how it affects the reader. What is the status of this situation? This part will be the stepping stone to your final section – potential solution for the reader. Content writing services always advice their clients not to sell their idea outright. Instead, the article should push the reader to explore your website and feel motivated to buy. This pre-selling technique has proved effective in the past.

The Actual Selling

While it is said that the content itself should not sell, but it should work in tandem with the sales copy to achieve a sale. Leading content writing services have stressed that the content writers should familiarize themselves with the sales and landing pages. This exercise would help incorporate important elements into the writing. So whether you are writing an article or working on a marketing campaign, follow this useful tip.

The above mentioned pointers would come in handy to attract interested readers and prospective buyers to your website. If you are a content writing company, knowledge and implementation of these tips would benefit your client to increase their sales and website traffic, and help you land potential clients as well.

If you are hiring a content writing company to help you with sales writing and content writing, HG Nadel always recommends you to check their quality of work from their former and current clients.

Do you think your book is going to be a best seller because it's awesome? Are you positive that everyone will want to buy a copy of your book? It might be bestseller material but if you don't market and promote it, no one is going to know about your great book. It takes a lot of time and effort to make a book a bestseller.

The best time to decide on your book marketing strategy is while you are writing your book. Don't wait until you finish writing your book.

Here are some marketing activities suggested by HG Nadel you can begin working on right now while you are writing your book.

Become a well-known speaker in your community. As you have an important message to share on your expert topic so you must be able to present yourself well and build your name. You can begin speaking now to get the practice so that by the time your book is published you are ready to go on the speaking circuit.

Build Your Mailing List. Start doing Google searches for organizations and groups you can speak to: Women's groups, business organizations, Rotary Clubs, personal development groups, plus groups that specialize in your book topic.

Build Your Testimonial List. Write down the contact information of people you want to give you a testimonial for your book. Get 20 names or more. Once a preliminary copy of your book is available you can write to your list and ask if they would like to write a testimonial for your book. It is best to ask people who have titles that would be of interest to your potential readers. You can put the testimonials in your book and on your website.

Be the Expert. If you solve problems for your clients, then you are an expert. Now continue to build on that by reading, learning, participating in seminars that can expand your knowledge in your field of expertise.

Promote Yourself. This is no time to be shy. Start writing articles in your area of expertise and get them out there in the Internet article-writing world. Begin reading promotional materials you receive and save the ones that catch your attention. Begin practicing writing your own promotional materials for your pamphlets and brochures.

Create a website to sell your book. Get help--find a student from your local college to help you. Sign up for a Paypal credit card account to begin your book-selling program. Your website will promote your book, speaking engagements, and anything else to get that recognition you deserve. There is a lot involved in setting up your website so if you are not knowledgeable in this area get help.

Write a Book Proposal. This is the best marketing tool you can have. Get a book on how to write a book proposal. There are many books available on this subject. A book proposal can help you with your planning. You will include your marketing and promotional strategies in it. Even if you are planning to self-publish your book HG Nadel recommends that you still prepare a book proposal.

Create a Blog. If your book is a long way from being published, start a Blog. You can keep a journal or business tips on it and soon readers will be coming to your Blog. This is a way for people to get to know you and for you to get that expert recognition before your book is written.

Learn Amazon Review the guidelines for getting your book listed on Amazon.com. Be ready so that when your book is published you can list it on Amazon. Find out the requirements, costs, etc.

"Book Marketing" Internet Search. Do a Google search for "book marketing." You will discover some of the newest services. Google has a book marketing service now. Also Facebook is a good way to build a list of people who might be interested in your book. You can talk about the book before it comes out and build your list. Once your book is published and available you can announce it to your Facebook friends. There is MySpace and many other ways to promote your book online.

These are just a few ideas to help you develop your marketing plan. Don't wait until your book is finished. Begin working on as many of the above as you can now. Focus on one marketing idea at a time. Avoid getting overwhelmed. "Inch by inch it's a cinch." Stay focused, set up a plan, take action, and you could have a bestseller.

Also read:  Secrets of Writing Fantasy Novels by HG Nadel

Whatever you write from book to academic or advertising copy etc, key aim is to communicate your audience accurately and effectively. Follow the tips below by HG Nadel a write rto get an error-free and readable script to engage your audience.

1) Cut long sentences into short: One large sentence is usually a combination of several ideas. To keep your readers focused and interested in your script, better is to give them fairly nice breaks. It doesn't mean to give comma-heavy sentence but to split one long sentence into two.

2) Condense negative tones and promote good vibes: Readers generally admire the writings that radiate more positivity. While editing, replace negative statements containing don't, can't, wouldn't etc., with more straightforward statements void of 'Not' factor. For instance, 'do not indulge in bad habits' could be better stated as 'avoid bad habits'. See, in less word and without the 'not', message is elegantly articulated.

3) Steer clear of passive voice: Though using passive voice is all fine but fewer readers are comfortable with this structure. Well, when active voice is there then why to confuse your audience. Decide yourself what's easier to comprehend, 'I noticed that' (active voice) or 'that was noticed by me'. (Passive voice)

4) Ditch the 'ing' trap: Excessive use of 'ing' usually slows down the script flow. Avoid using gerunds, for instance, instead of 'knocking out the rivals’; you can use the infinitive 'to knock out the rivals'. As you eliminate 'ing', it will make your writing clearer and easier to read. So, think twice whether you actually need it because chances are you probably do not. Good writers always avoid to use too much of 'ing'.

5) Reduce prepositions (of, in, to, for, etc.): These little words are quite helpful but cannot stand alone and hence, make sentences lengthy. By removing one preposition, you can cut a sentence into half or even lesser the original length. For example, 'my neighbor's car' is better version of 'the car of my neighbor'.

6) Proofread only when you are done with actual writing & editing: Yes, proofreading is often mixed with editing by commoners. But, it's a separate domain that also needs an eagle's eye to produce flawless script. Major changes means you are editing, while minor alterations like spellings or punctuations fall in proofreading section. So, follow the pattern 'write, edit and proofread' to generate ready-to-publish final copy.

7) Develop a system and concentrate: Focus on one element at a time. For different errors, you can make several passes. Check out spellings and end punctuation first. For the second pass, move on to the grammar and internal punctuation. Another pass could be for links and formatting, and so on. Analyze each sentence separately. Put aside your usual reading style and say out the sentences in loud pitch yet with full concentration.

8) Get rid of potential distractions: Do not allow yourself to drift off and think about something else while editing and proofreading. Ensure that you have no potential interruptions.

No matter how good writer you are, editing your own copy is a tricky trade. The best possible solution is to find out editing and proofreading services to publish an immaculate piece of writing.

To learn more, please visit here: http://hgnadel.blogspot.com

Most people define a "real" writer as one who is published. However, the longer you are involved in the business of professional writing and the teaching of writing the more you question that definition. For HG Nadel a professional writer , being a "real" writer is much more about a state of mind rather than a state of being. She believes very strongly that you need to become a real writer before you can become a published writer while most (if not all) published writers are real writers that the reverse is not necessarily true. There are real writers who have not yet been published but they will be some day -- if they just stick with it.

Real writers are made. No one is born to be a writer although many real writers are born with a drive or need to be a writer and this is certainly a help during the difficult times and challenges that all real writers face. A real writer requires five essential tools.

The first, and most important, is a unique writing process. In order to write well and effectively not to mention to grow as a writer, you must develop a writing process. A nonexistent, or inefficient, writing process can greatly hinder your ability to write but a writing process tailored to your unique strengths and weaknesses can make your writing stronger and easier.

The second element goes along with the development of your writing process. This is learning your strengths and weaknesses as a writer. What is the most difficult part of writing for you? What is the easiest? The more you know about your own writing then the better equipped you are to take advantage of the areas where you are strongest and to work on the areas where you are weakest.

Another essential element to becoming a real writer as per HG Nadel is criticism. Writers need to develop the skills necessary to be critical of their own work and to edit effectively. Most real writers also have a support network in place, such as a critique group or critical reader, to assist with this process.

Real writers also need to be readers. Writers must read a variety of authors and types of writing in order to learn more about the language, its structure, and its varied uses. Reading provides inspiration in terms of ideas but also language use and vocabulary. Real writers love language and words and cannot get enough of either. Real writers are readers.

The final essential ingredient for a real writer is a strong work ethic. Real writers practice their craft on a regular basis (usually daily). Some writers only write a few hours a day while others spend many hours writing. The length of time is not as important as a regular writing schedule that is only altered for major holidays or life-threatening illness. Even if you can only carve out an hour a day that is enough time to write a novel if that is your goal. The important part is making your writing a priority and giving your writing muscles a regular workout.

If you want to be a real writer then you must work on these five essential tools of the writing trade: individual writing process, knowledge of strengths and weaknesses, criticism, reading, and work ethic. Once you have mastered these five tools of the trade then you are on the way to becoming a real writer.

The literary scene (and the whole writing world, for that matter) is now into some exciting new times. Where writers had always been on their own, editors moved out from stuffy publishing houses and schools, and re-invented themselves and their work by offering free-lance editorial services.

These editorial service companies are already recognized as innovative alternatives in the literary world. For one, they are doing a great service to free-lance writers who want to polish their work before being presented to actual publishers.

Reviews on the work of these editorial services groups had been very positive at best. Their works were cited as excellent from top companies. Now, editors from book and magazine publishing companies are assured of better quality of publishable materials in terms of polish, absence of errors and professional qualities.

All these are results from good, old-fashioned excellent editing.

What is editing? Is it an art in itself, just like writing? What makes a good editor?

Editing

Writing schools have branded editing as spelling, capitalization, punctuation, sentence structure, grammar, subject/verb agreement, consistent verb tense, and word usage among others.

In addition, the methods of editing are self-editing, reading your own work backwards, reading the last sentence, then the second last sentence and so on, and asking questions like “does this sentence makes sense?” and “are there errors here that can be seen or heard?”

Editing tips

There are various tips from experienced editors regarding editing, most of which are the good old language lessons at school.

The most important of them is making sure every sentence has its two parts – subject (who or what) and predicate (what’s happening). Some tips are reminders on the use of combining words – and, but, or, yet, so, who, whom, which, that, whose, because, although, when, if, where, and others like using periods and not overusing commas and exclamation points.

It also advised to use the dictionary to check spellings and not the computer’s spell checker.

Cut, don’t add. Almost all of us are always too wordy. While there might be need to add some words in editing, removing words is better. Concise writing has more power.

Kill adverbs when you see them. Some are fine but most often they only pad a sentence that doesn’t need them.

The sentence “He ran quickly” makes one wonder if running is not quick enough. The reader would know. “He ran slowly” could pass muster. There is now a qualifier different from the usual nature of running.

Better writing

Writing teachers have always emphasized that there is no good writing, only good re-writing.

The problem is that good editing is not taught at all in schools. Or, if it is, they are tucked away into some other writing subjects and are simply skimmed over. This makes for an uneasy feeling when one remembers that editing is where the real work of writing is really at.

HG Nadel says that good editing, like writing, is in itself an art. It takes years of practice to develop the editing talent. Today, there is a proliferation of these new artists in free lance editorial services companies. Finally, they are rediscovered.

The works you’ve written are numerous, ranging from short stories to even the novel, hidden in a storage bin (under the bed) collecting dust. But there comes a time when you must wipe away that dust, regain your pride, and prepare your babies for publication! But, how do you get such a critical, unbiased eye to analyze your works, offering both praise and criticism?

It’s simple—start a writing group!

Creating a writing group is the easy part, but creating a functioning and beneficial writing group can be quite a task.

Writing groups are age-old sessions where writers obtain helpful evaluations for their works. Nowadays, though, writing groups seem to be a fad, and for many a status symbol reassuring them of their writerdom. Don’t create a writing group simply for the sake of saying, “I belong to a writing group”. Create or join a group because of the numerous benefits that come along with them.

Keep Number of Members Limited. You don’t want just one other person in this group. So shoot for 3 or more members. On the other hand, you don’t want to have 30 people in the group either. Try approximately 8-10 members. If one person leaves the group, replace that person with a new recruit. Keep the same standards for all members. Make it standard that members can only join by an invite. Allowing your group to be very exclusive brings the group more pride.

Select Randomly. It’s okay to have a friend in this group, but you chose to create this writing group for unbiased opinions. So don’t allow ALL the members to be your best friends in which you see on a daily basis. Perhaps one member is 18 yrs old, while the other is 35. Keeping age, sex, ethnicity, and educational levels of your group will allow a diverse critique—which is ultimately what you’re seeking. A diverse group will only make you and the group much stronger.

Meetings. We’re all struggling writers, so most often the other members of the group will have jobs to attend. So finding an appropriate time for a meeting is crucial. I’ve found that one Sunday per month, after 2 p.m. is great. Make it an odd time. Creating times such as 2:07 p.m. will stand out and allow members to remember. Where are these meetings held? Keep switching locations. Allow the members to rotate the location to each of their homes. If homes are not available, then a select person should discuss where they choose the next meeting should be held. This is the reason membership should be limited to a few members. It’s much easier to meet with just a few people.

Text. Focus your group on either poetry or prose—try not to mingle the two. If the text is prose, and the writer wants his novel critiqued, suggest that the novel be submitted on a “per chapter” (or two) basis. Don’t overwhelm the members with too much to read at one time—or you’ll end up with no members. The month before your work is critiqued, each writer should submit photocopies of their manuscript to each member.

Know your intentions. Make sure that, for the most part, members have similar goals: to be published or for sheer enjoyment of writing. This will eliminate time wasted if you know this upfront.

Critiquing. When critiquing the text, encourage the members to speak as if the writer isn’t present. In the meanwhile, the author can sit back, take notes, and write down questions the critics may have posed. Encourage the critics to write on their versions of the text before meeting. Allow approximately 20 minutes to discuss each member’s work. Upon completion of the critique, critics should give the author their “corrected” versions. Complete the critique by allowing the author to explain any unanswered questions and to thank the critics.

If members can’t keep up with reading that much work per month, then divide it up. Four writers submit one month, while the remaining four submit the following month. Above all, writing groups should be a relaxed environment — away from your significant other, your children, and your job. Let this be a time where you hone your writing skills with the assistance of others who simply seek the same thing.

HG Nadel is an author and novel writer who is passionate about creativity. She is best known for her romance novel " Eternal love story ". Her expertise in young adult drama has allowed her to write captivating coming-of-age stories in both English and French.

For more details, please visit here: http://hgnadel.dudaone.com/

The term creative writing is used to discern certain types of inventive or artistic writing from other general types of writing. The field of creative writing is broad and includes many different formats and genres of writing. The broad and general description of it is purposeful in its effort not to limit the imagination of the potential writer, or that of the reader. Creative writing is totally different from other types of writing, such as technical writing, scientific writing, or copy-driven journalism. The discipline of creative writing includes, but should not be limited to, works of fiction, poetry, personal memoir or autobiography, song lyrics, plays and screenplays, and any mixture of the above.

By and large, writing is a skill that is innate to a person. Just like with other proficiencies, most types of writing often comes easier to some people than to others. Therefore, it is often thought that a person cannot be taught how to write, especially creatively. Despite whatever natural talents for writing a person might have, those talents often need to be developed in order for the writer to realize his or her fullest potential in the craft. Learning how to write creatively must begin on the inside. A certain amount of individual experience, opinion, and innate sensitivity must be tapped when taking on the task of creative writing.

HG Nadel says that creative writing is an artistic expression, like painting or composing music. It is therefore subject to criticism, both constructive and disrespectful. This should in no way deter a person from writing creatively, or in any other way. Sometimes, artistic expression is done just for the sake of doing it. There does not have to be a reason to create something, and there does not have to be an explanation behind the creation. The personal expression is free. This sentiment holds especially true with creative writing.

Creative writing courses are extremely popular and widely available in various formats. Short-term workshops ranging from merely a few hours to a day or several weekly sessions are available through public libraries, community education centers, and even community colleges. They are for everyone from the beginner to the seasoned writer looking to polish his or her skills.

In a creative writing course, there are many potential topics to discuss and methods to teach at length. These topics include, but are not limited to, techniques on brainstorming and exploring creative ideas, overcoming writer's block, learning how to structure work, overcoming the fear of people reading/judging the created work, editing completed work, and getting works published. Though some will argue that true creative writing cannot be taught, it is widely acknowledged that certain skills can be mined and honed, as well as certain techniques taught, to make almost anyone at least a fair writer, and not be afraid to unleash his or her creativity.

Many budding writers opt to study creative writing in college. Often it can be an emphasis within a major in English, and a 4-year bachelor's degree can be earned. This can open doors to many professional opportunities, as well as equip a writer with the skills to either take a stab at freelance writing, or translate his or her creative writing skills into other professional arenas, such as public relations, advertising, or editing.

For those whose writing ambition is to do creative writing as more of a hobby, looking to the Internet for creative writing websites is a good way to get work seen and gain insight into the craft. Many creative writing websites offer bulletin boards where writers can post works to be read and enjoyed, and where feedback can be given reciprocally. Also, writers can find a real community of individuals looking for other writers with whom to trade and share ideas.

Some creative writing websites also offer some of the same lessons and pointers on brainstorming and formulating ideas, editing, publishing, and other techniques that many workshops or writing courses offer, except it often does not cost anything online, and it is more convenient. There is also the appeal of the relative anonymity online, for the shy writer who is not quite ready for the face-to-face public arena. True creative writing might not be a learned talent, but the ability to tap inner creativity is possible for just about anyone.

HG Nadel is an author and novel writer who is passionate about creativity. She is best known for her romance novel " Eternal love story ". Her expertise in young adult drama has allowed her to write captivating coming-of-age stories in both English and French.

Blogging is very popular these days, and some people even make a decent living at it. There's a myriad of sites you can use to start blogging. The advice in the following article by HG Nadel will show you how to start your own blog or make your existing blog even better. Have fun!

Make search engine optimization a priority when setting up your blog. The whole point of a blog is to get people to read it, so you need to ensure that your site appears high in the search results for relevant keywords. Using keywords strategically placed in your article and title will draw in more readers.

Remember not to overuse keywords, plug-in, images and ads. Doing so will only get you flagged by a search engine, and it will erase all of the hard work that you are trying to do. Strive for smooth writing that flows naturally.

Making frequent and interesting comments on the blog's of other people is a great way to increase exposure to your own. If you are a user of Google Reader, have a different folder filled with other blogs you want to keep tabs on. Make sure to leave comments on them regularly, whenever you have something interesting to offer.

Don't let your posts become long and rambly. Get right to the point. It is useful to have informative and detailed posts on your blog, but unnecessarily long ones will bore your readers. Blog readers do not want a post written in a Shakespeare manner, with unnecessary details. They want to get to the heart of the matter!

Invite bloggers who are extremely successful to write some blog blogs on your site. You will increase the interest in your blog by adding quality content. Additionally, you should receive more traffic when they alert their regular readers of the guest appearance. You an do that with several bloggers so that your blog has plenty of excellent content.

Consider allowing guest bloggers to post to your site. This will develop a relationship between you and another blog owner, and you never know when that might come in handy. Do not disregard the importance of building cooperative relationships. If you ever need a favor in the future, that relationship could be the means of obtaining it!

As you can see, there are many things you can do to make your blog more successful. Using these ideas can improve your experience creating your own blog and heighten the pleasure of those who visit your blog. Begin using these tips by HG Nadel to improve or make a blog, and ensure it stands apart from the rest.

If you want to learn the other aspects of writing don't forget to visit HG Nadel's blog  today!

The Internet has brought about incredible advances and changes in the way that people communicate and share information. Most people create a blog in order to give their opinion on a certain subject. If this seems like something that is interesting to you then keep on reading and see how blogging can change your life. Below are some of the important aspects of blogging are discussed by HG Nadel :

Do not make too much use of keywords, ads, images or plug-ins on your blog. Such practices will have your blog flagged by search engines, which hurts your ranking and undoes your hard work. Let your prose flow smoothly and naturally.

Blog frequently. Infrequent updates will never benefit your blog in any way. When readers are not given frequent updates, they may become bored. Beginning bloggers should aim to post one blog a week and send out an email update when they do this.

Buy a domain name for your blog! Acquiring a domain name is inexpensive and will ensure a professional appearance. It will be far easier for your readers to remember. This is even more true if your domain name contains your business name or other aspects of your branding.

Be sincere and authentic in your blog. Come off as a regular person and not as an unapproachable expert. Be both honest and open. Let readers see the real you. Make authenticity a hard-and-fast rule. Your blog is a reflection of yourself. Avoid wasting time trying to be perfect; just try and get better. If you are incorrect, then accept that everyone makes mistakes. You are a totally unique individual.

Post new content on your blog frequently in order to keep readers interested and coming back to your site on a regular basis. If you check out the most popular blog sites, you will likely see that they contain daily updates. If you are intimidated by having to write something new every day, consider writing enough posts for five or six weeks before you let your blog go live. When you're getting writer's block, you can use posts like these to help fill some of the gaps.

Make it simple for readers to follow your blog using their favorite social media platforms. Sites like Facebook and Twitter, among others, will give you a big advantage and add to your recognition, credibility and popularity as a writer. Always remember how important social media sites are, and use them to reach out to current readers and draw in new ones.

You should now know how blogging can help you and what it has to offer. If you are really interested in blogging, you should do some further research into the process. And you can consider the suggestions made by HG Nadel in this article when you start your own blog.